ABOUT THE AGENCY
Brandoctor is the first Croatian brand consultancy. It was founded by Davor Bruketa, Nikola Žinić, Anja Bauer Minkara and Moe Minkara in 2004, as a response to a growing need for branding in Croatia. The agency consists of top brand consultants, naming consultants, designers, market analysts and brand implementers. Brandoctors are experts educated in Croatia and abroad, experienced in building and designing foreign, as well as Croatian brands. Brandoctor consists of people who are skilled and well-experienced in the fields of branding, advertising, market analysis and design; moreover, they are gifted with a strong sense of empathy, creativity and intuition. The core of the Brandoctor brand is expertise, creativity and intuition. The strongest branding is the one that is based on competence, creativity and intuition, as these are indispensible integral components of successful brands. The Brandoctor team builds strong and unique brands which increase the market share, thus creating comparative advantage over the competition. As a part of its branding, Brandoctor deals with creating verbal and visual identity. Verbal (name and slogan) and visual identity are created on the basis of brand strategy; these need to symbolize the whole story of a particular brand created through the brand strategy. Having realized that people are interested in brands and brand management, we started the first regional blog on branding.
